As we continue our discussions in class involving the methods of advertising and its relations to modernity, I would like to connect our studies of advertisements with our previous discussions on video games. Marchand explains in his article that advertisements adhere to the modern man and are shaped by the social changes and fads that [...]
As we all know, advertisements shape the world that we live in and have paved our path to modernity. As discussed in last weeks article, ads present a way to cope with social changes. We are told that by buying a certain product the woes of our lifes will suddenly go away. The only question [...]
I really enjoyed this AT&T advertisement, because it the phenomenon of today’s social media to make a point about the speed and reliability of the phone. I feel like this advertisement appealed to it’s target population perfectly! http://www.youtube.com/watch?v=8s9_pi9vQbs
When discussing the parables of advertising in class, I was especially interested in the one named “social paranoia”, where advertising attempts to create the need in people to be hyperaware of what others think and therefore, the need for people to use a certain product to solve these problems. Advertising uses this technique not only [...]
While I was watching these videos, I felt that they did a surprisingly good job of illustrating the differences between the two genres that they represent. I realize that most popular music shares some common themes, but I think that the differences were overt and maybe even exagerated in these examples. In the Hip-Hop/Rap Top [...]
